At a party, crowds gather around people who have thought-provoking ideas or a reputation for entertaining stories. These crowds are continuously being formed and dispersed based on who is talking, what is being said and what partygoers are interested in. Heard works the same way; enabling content to find audiences that care, and creators to achieve distribution that matters.
Users don't have to worry about searching, following or friending others to find the content they care about. Heard's matching and reputation engines continuously populate a personalized stream of highly relevant and potentially interesting content.